Sutherland Ales
- Designers Aillie Nicholson
To design beer packaging for an up-and-coming brewery based in Sutherland, Scotland.
My take on this was to maintain the brands Scottish routes but not in a cliché way. With this in mind my final design consisted of the three lochs which are in Sutherland for the focal point and then using a bold slab-serif typeface to match with the brands style.
For the lochs to add interest to the design I used the laser cutter to cut out the shape in the middle, letting the beer bottle shine through. This also helped to make them more interesting when sitting on a shop shelf next to other bottles.
Close up view of the beer bottle designs.
This image lets you see how the labels link together to help form the overall brand impression.
