- Designers Aillie Nicholson
To design beer packaging for an up-and-coming brewery based in Sutherland, Scotland.
My take on this was to maintain the brands Scottish routes but not in a cliché way. With this in mind my final design consisted of the three lochs which are in Sutherland for the focal point and then using a bold slab-serif typeface to match with the brands style.
For the lochs to add interest to the design I used the laser cutter to cut out the shape in the middle, letting the beer bottle shine through. This also helped to make them more interesting when sitting on a shop shelf next to other bottles.