Help Save the Amazon Rainforest
- Designers Aillie Nicholson
This project was to bring awareness to the plight of the Amazon Rainforest, through a specific endangered species which lives there. Creating a leaflet, poster and promotional item, based around the Jocotoco which is a small antpitta bird.
For the promotional item I went with the idea of ‘Fortunes of the Rainforest’, creating fortune cookies and a takeaway box all showing statistics and facts of this issue and designed with a strong typographic approach. The A3 poster and leaflet are centered around how the destruction of the Amazon Rainforest has impacted the Jocotoco.
As this was to bring awareness to the decline of the rainforest the format of the leaflet can fit 2 on one SRA3 sheet giving minimal to none cut off waste. This whole project was also printed on FSC approved paper.