Balance the Amazon
- Designers Sarah McAlpine
The brief asked for a nature campaign to raise awareness around the current state of the Amazon Rainforest, referencing a species to quantify the destruction in an impactful way for viewers.
I chose to follow the Giant Otter, a cute furry mammal native to the Amazon, to encourage sympathy from viewers. I wanted to show how crucial the otter species is at keeping the balance of the ecosystem being an apex predator of the area, and tie in the importance of species diversity in the rainforest.
I used visuals representing connections and cycles in the poster and booklet, reinforcing the impact species have on each other within the ecosystem.
The poster and booklet were printed on Colorplan Natural from GF Smith, which has FSC approval.