Letraset: An Education in Type
- Designers Lotte Lawson
Letraset was a short-lived yet seminal moment in the history of Graphic Design. Its arrival ushered in a new era of typographic democracy and in doing so introduced new possibilities of communication outside the confines of prevailing typographical dogma. This dissertation investigates the ways in which this was important and what it meant for the practice of graphic design as it shifted away from a purely mechanical industry to an increasingly digital one. It looks at what relevance Letraset may have today as firstly, an educational tool to learn about typographical structure, and secondly, as an experimental tool to play with space, form and in order to explore idiosyncrasies in typography.
The design is an homage to the original Letraset catalogue, using modern print-processes (spot white ink) and the latest cut of Helvetica (Helvetica Now).
88pp, 297 x 210mm, Spiral-bound, Colorplan.