- Designers Aillie Nicholson
Plants claim to have many helpful and different medicinal properties. This project will bring awareness on how to best incorporate them into your lifestyle, breaking it down into: Fruit, Vegetables, Herbs and Flowers.
Since the content was in-depth and full of statistics, I wanted to illustrate this in a fun and contemporary way, which would still help the consumer maintain their overall interest.
To make this approach work, I thought it would be best to include information graphics to break down some of the statistics in a more engaging manner. As well as including icons to highlight the best and easiest way to incorporate the plant into your lifestyle. Additionally to help divide each section up, I gave each subject individual colour palettes. Overall this also helped to make it a more modern and refreshing design.