Save Their Habitat
- Designers Chloe McKinley
Nearly 140 species go extinct every day in the Amazon Rainforest. The brief was to produce a promotional campaign that would highlight deforestation within the Amazon.
In order to emote to the public Goeldi’s monkey was highlighted in the campaign. The concept centred around the external factors and pressures closing in on the monkey.
A poster, leaflet, and playing cards were produced. The poster features a radial grid to emphasise the pressure the monkey faces. This, in addition to linocut imagery, makes the project seem rushed, emphasising that time is running out to save the Amazon. G.F. Smith Extract was used throughout, a paper that is made of recycled coffee cups and is FSC Certified.